Haptic Spots
Touch the Narrative.
Transform passive viewing into active exploration. Haptic Spots allow users to tap objects in video to discover products, branch narratives, and access information in real-time.
Shoppable
Direct product links
Branching
Choose your path
Discovery
SEO Optimized
Viral
Social Commerce
Types of Interactive Videos
More than just playback. A toolkit for engagement.
Direct URL Linking
Haptic Spots can link directly to product pages, social profiles, or banking portals. Similar to Mango's 2019 interactive catalogue, viewers can instantly transition from inspiration to action.
Informational Overlays
Tap a spot to reveal rich details without leaving the video. Display brand info, price, delivery time, or specifications for a pair of shoes or a lamp instantly via a sleek overlay.
Branching Narratives
Give viewers agency. By tapping an object, they choose the next scene. It's a revolutionary way to tell stories where the audience navigates the journey, creating a personalized experience.
Video Chains
Link videos together to create a collaborative story. Content owners can tag collaborators, allowing them to add their own video perspectives into a single object story.
Why Haptic Spots Work
Haptic Spots are not overlays placed on top of video.
They are interaction points that exist inside Haptic Zones.
Every Haptic Spot lives within a semantic zone that gives it meaning, persistence, and context. This allows interaction to remain stable as video frames change, objects move, and stories branch.
Without Zones
Interactive video relies on timestamps, buttons, or annotations.
With Zones
Interaction becomes spatial. Haptic Spots follow meaning, not pixels.
"This is why interaction feels natural instead of scripted."
Shoppable Video &
Smart Analytics
Businesses incorporating interactive content see improved engagement and sales. Interactive videos have an 11% higher conversion rate compared to linear video. Consumers prefer learning about products through interactive video (75%) rather than a salesperson.
Seamless Checkout
Tap a Haptic Spot to add to cart instantly. Sell multiple products from a single video.
Deep Analytics
Track more than views. Analyze clicks, view paths, and interaction rates to understand your audience.
Brand Connection
76% of customers choose brands they feel connected to. Interactive storytelling builds that bond.
Not an Overlay. Not a Button. Not a Tag.
Most interactive video tools attach actions to moments in time.
Haptic Spots attach interaction to space.
Traditional Interactive Video
- Time-based triggersInteraction appears only at specific seconds.
- Frame dependentMust be manually placed frame-by-frame.
- Breaks when content changesEdits require re-tagging everything.
- Linear engagementFollows a single rigid timeline.
Haptic Spots
- Space-based interactionInteraction lives in the zone, available anytime.
- Object relativeMoves naturally with the subject.
- Persists as scenes evolveArchitecture adapts to content updates.
- Exploratory storytellingNon-linear, discovery-led experience.
Haptic Spots are powered by Zone Interaction Architecture, which means interaction adapts as content changes rather than breaking when it does.
The difference between clickable video and spatial storytelling
Discovery Through Visuals
Optimized for the way the modern web searches.
Visual SEO
Google Image searches account for 22.6% of all searches. Haptic Zones automatically optimizes your visual stories with Alt Text, helping search engines understand and rank your content.
Alt Text Automation
We automatically generate context for your images and videos. Without Alt Text, images are invisible to search engines. We ensure your visual stories are discovered.
Future Vision
Leveraging Computer Vision and ML, Haptic Zones will soon identify and suggest objects in videos automatically, allowing for instant tagging and interactivity.
How a Haptic Spot Behaves
A Haptic Spot is not fixed to a frame.
It behaves consistently because it exists inside a Zone.
Zone Definition
A Zone defines meaningful space within the video.
Object Presence
An object exists inside that Zone.
Anchor Point
A Haptic Spot anchors to the object.
Dynamic Movement
The Spot moves as the object moves.
The Persistence of Zones
Interaction remains stable even as scenes change. Because Zones persist, interaction does too.
This is what allows one video to support discovery, commerce, and storytelling at the same time.
The Omniscient Narrator
In today’s mobile camera culture, narration is often a mix of third-person and personal perspective. Haptic Zones empowers the Omniscient Narrator—an all-knowing storyteller.
By tapping on Haptic Spots, you can tell multiple stories within a single video. It allows for an objective, trustworthy viewpoint that provides depth to characters, objects, and places.
Whether it's "he," "she," or "they," the third-person point of view affords freedom. Haptic Zones lets you layer these perspectives, making every object in your scene a potential story waiting to be told.
Video Chains
Storytelling doesn't have to be solitary. Video Chains allow collaborators to add their perspective to your narrative.
- 1Content owner tags collaborators in a video object.
- 2Collaborators add their own video response or perspective to that specific spot.
- 3The story grows into a multi-perspective narrative chain.
Single-Zone and Multi-Zone Video
Some videos tell one story. Others hold many at once.
Single-Zone Video
- Unified narrative
- Linear exploration
- Ideal for shoppable clips and explainers
Multi-Zone Video
- Multiple simultaneous contexts
- Branching narratives
- Collaborative storytelling
- Intelligence-ready interaction
How a single piece of content becomes many experiences.
Architectural FAQ
Ready to tell better stories?
Start creating interactive video experiences that engage, convert, and inspire.
Get StartedHaptic Zones is a patented interaction architecture.
Haptic Spots are a proprietary capability that operates only within the licensed architecture.